anxious girl knits
The home of playful, colourful knitwear for knitters
and knit lovers alike.
Anxious Girl Knits are on a mission is to inspire the community to embrace their creativity and discover the therapeutic joy of knitting. Through fun, colourful, and trend-led patterns for makers of all levels, alongside made-to-order knitwear, the brand celebrates the positive impact knitting can have on mental wellbeing.
Hey Girl Studio worked with AGK to build a brand identity and Shopify website that is the ultimate cutesie, femme, soft, and girlie aesthetic. It radiates happiness, joy, and warmth, bringing an instant smile to anyone who engages with the brand. The look features pastel tones paired with dopamine pops, delicate illustrations of girlie icons like hearts, bows, and playful knitting nods, alongside whimsical and playful patterns. Handwritten-inspired fonts add a personal, heartfelt touch, creating an identity that feels like a warm hug from a friend. A joyful, welcoming space where the community feels safe, seen, and uplifted. Beautifully styled brand photography introduces a contemporary, fashion-forward edge, balancing cute with editorial refinement. Every detail is designed with intention and heart, for a brand that really feels like home.
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Sarah is an absolute dream to work with! From the moment we started, she made the entire process feel completely stress-free. We immediately knew we trusted her completely. Sarah’s professionalism and dedication shines through in everything she does and every email she sends. She not only listened to our ideas but fully embraced our vision and brought it to life in ways we couldn’t have imagined. One of the biggest tasks Sarah handled for us was seamlessly transitioning our Etsy account over to Shopify. What could have been a stressful and overwhelming task was made effortless by her. She handled every detail with care, ensuring that our products, listings, and branding were perfectly transferred. In addition to the transition, Sarah also created a gorgeous event page and completely redesigned our entire online presence. Her creativity, combined with her technical skills, transformed our brand, and we couldn’t be happier with the outcome. She truly understood our aesthetic and worked tirelessly to ensure everything was exactly as we envisioned it. But what really sets Sarah apart is her incredible patience and attention to detail. No question was too small, and she always took the time to explain things thoroughly. Her support throughout the process made us feel confident and reassured. We are beyond grateful for Sarah’s hard work and commitment and cannot put into words how happy we are with the website. She exceeded our expectations in every way, and we highly recommend her to anyone looking for a talented, reliable, and passionate professional.
