Hey Kriti!

Welcome to your discovery questionnaire! The below questions will help with the overall creative direction of the branding project, to ensure that any deliverables feel authentic to you and to your brand. Please don't hesitate to ask any questions if you are unsure on anything… I can’t wait to read your responses!

✨ Describe your lovely business, and its purpose, in as much detail as possible.

✨ Where did the idea for your business come from? What motivated you to start it, or to offer your current services/products?

✨ What are your main business goals this year? What role do you see your new branding & website playing in this?

✨ What are your core brand values?

[Brand values define what your company is all about and help create a unique identity for your business]

✨ How would you describe your target customer? Who are they?

Consider their age, what brands do they buy? What is their career? Where do they like to hang out?

✨ Are there any brands in your space that you really admire? What is it about them that you love?

✨ How would you describe your desired brand aesthetic? You want to walk away from this project with a brand identity that is...

✨ How do you want your audience to feel when they see your brand? What feelings do you want to evoke?

✨ Do you admire the branding of any other businesses in particular? If so please mention them below! What is it about their branding that you love?

This can be in any industry, the more references the better!

✨ If you have an existing brand identity, why is it not working for you?

✨ For your main logo, are there any font styles you particularly like or dislike?

✨ Are there any colour palettes you particularly like or dislike?

✨ Is there anything I should avoid within the brand design?

✨ Is there anything else you would like me to know?

so what happens
next?

One.

Submit the answers to your discovery questionnaire above! Take your time and enjoy time to reflect 🌈
Two.

We will discuss your responses, along with the pinterest inspiration, in our pre-design call! 🎨
Three.

I will use all of this information, along with my own creative vision, to form your Creative Direction presentation ✨
Four

You will have the opportunity to review and feed back on the concept, before we move onto the Brand Design stage 😊

Hey Kriti!

so what happens next?

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GIRL TO GIRL™

so what happens
next?