How We Rebranded a Social Media and Pinterest Marketing Studio: Full Brand and Custom Website Case Study
Ever wondered what it takes to rebrand a social media and Pinterest marketing studio? Well, bestie, let me take you behind the scenes of one of my absolute fave projects, the full brand design, custom Squarespace website, and launch for Kriti Chitturi, a studio that’s all about bold ideas, feel-good content, and making your brand hot.
Meet Our Client: Kriti Chitturi
Kriti Chitturi’s social media studio brings fun, warmth, and a little spice to marketing. Led by Kriti herself, this studio is all about helping brands show up with boldness and heart from scroll-stopping Pinterest graphics to Instagram content that feels good and actually works.
When Kriti first came to me, her vision was so clear. She wanted a brand that radiated feel-good energy in every single detail, playful, inviting, but still professional. And let me tell you, we had so much fun bringing it to life.
The Branding Stage: Building Something That Feels Like You
We kicked things off the way I love to start every project: getting real about what feels aligned. Kriti filled out an in-depth questionnaire and curated a dreamy Pinterest moodboard full of colors, shapes, and ideas that spoke to her.
From there, we built her brand piece by piece:
A bold yet soft color palette that feels warm, energetic, and totally her.
Custom font pairings that balance personality and professionalism.
Playful shapes, hand-drawn illustrations, and stickers that felt so unique to Kriti, her studio, and the creative brands she works with. We worked super closely at every step to make sure it felt right. And when it all came together? Total magic. You know that moment where you just know? Yeah, we had that.
The Website: A Fully Custom Squarespace Build
Next up: the website. And this wasn’t just any website, this was one of the most custom Squarespace builds I’ve ever done. We wanted the same bold, fun energy to shine through every page.
We built:
Unique layouts and custom wireframes
Smooth animations that bring the stickers and illustrations to life
Video sections, custom frames, and little unexpected moments that make the site feel alive
Fully integrated features to connect her community
It wasn’t just about a beautiful site, it was about creating an experience that matched the heart of Kriti’s studio.
The Launch: Cheering You On, All The Way
Here’s the thing: I never just hand you a brand and wish you good luck. We go all in on launch support too. For Kriti’s big reveal, we created: A full library of launch graphics and custom social media templates, Reels and content direction for Instagram, all the cheerleading and hype because launching your brand is a big deal, and you deserve to feel celebrated
Click here to view the full project in my portfolio and explore Kriti Chitturi’s live website.
Feeling inspired? Let’s build a brand that feels aligned, impactful, and oh-so-you. Visit the website, explore our services and let’s create something magical together, just like we did for Kriti.
Say hi on Instagram: @heygirl_studio — I’d love to chat about your dream brand!
Loads of love,
Sarah 💖
